Hey, I'm Santiago — a Web Designer & Developer with a secret weapon: 1+ year running paid campaigns taught me what actually makes visitors click. Now I build landing pages and brand sites engineered from pixel to conversion.
After 1+ year running paid campaigns on Google, Meta, and TikTok Ads for lead-generation brands, I learned something most developers never do: great code means nothing if the page doesn't convert.
I combine modern web development with conversion-focused design, tracking implementation (GA4, Meta Pixel, GTM), and the mindset of someone who's spent real money buying traffic — so every pixel, every headline, every CTA is there for a reason.
That's the vibe coder edge: I write code, but I also feel the user. Each build is shipped with both hands — one on the keyboard, one on the funnel.
Four focus areas — all built around one obsession: performance you can measure.
Single-purpose pages engineered to turn paid traffic into leads, sales, or signups. Fast, mobile-first, pixel-tracked.
Multi-page sites that tell your story, rank on search, and carry your brand across every touchpoint — in WordPress, Next.js, or custom.
Already have a site? I'll audit it against 12 conversion heuristics and hand you a prioritized fix list with mockups.
I speak both languages — code and ads. I'll wire your pixels, tags, and conversion events so your campaigns actually learn.
From CMS to component libraries to ad platforms — the modern web specialist toolkit.
A snapshot of what I've shipped — from brand sites to lead-generation campaigns with integrated landing pages.
Designed, developed, and deployed the full brand website for a US loan-comparison service. Built in WordPress with custom PHP snippets for advanced lead-capture logic, pixel integration, and conversion-focused UX from hero to CTA.
Built and optimized landing pages and multi-platform paid campaigns for an influencer-led investment content project. Aligned landing design with ad-level intent, driving targeted traffic and generating qualified leads across Google, Meta, and TikTok Ads.
No endless meetings. No vague deliverables. Just four steps from idea to launch.
Quick call to align on goals, audience, and the one conversion that matters most.
Figma mockup with conversion logic mapped — hero, proof, objections, CTA.
Clean code, responsive layouts, pixel & analytics wired from day one.
Deploy, monitor, iterate. You get the keys and full tracking dashboards.
Share your project in 60 seconds — I'll reply within 24 hours with honest feedback and next steps.